Using the knowledge of who your dream clients are and how to reach them, I'll strategically create designs that connects with and solves your audience's problems, so by the end, they will be obsessed with your brand. And I'll leverage storytelling to visually create branded experiences that converts them into raving fans.
Design is first and foremost meant to solve problems, then look pretty. The great thing is by using a visual medium, or design, you can be creative on how to solve your audience's problems. There is no one right way to create a design, but there is a wrong way. And by using strategy and psychology, you can reach your goals and solve problems.
Design shows your dream audience, not only that you exist, but who you are are a brand or business and what problems you solve for them. This is where you can brag about your skills and offers that feels authentic. And it allows you to show up for your audience in a way that connects and resonates with them.
You have brand consistency when someone can look at a piece of collateral and determine who's it is without ever looking at the name or logo. You should strive to do just that with your dream audience. They should know what to expect from you. And it can prove the information your audience needs to know about your brand, offers, services.
Design can tell a story by providing an image in a certain way to induce desired or using colors and type to evoke a certain emotion. You can tell an entire story in a series of designs or capture a story in progress in one image. The possibilities are endless with the stories you can tell that center around your brand.
You should strive to create a great and consistent customer encounter for every touch point of your business. This allows your brand to feel like a white-glove experience and/or an adventure, depending on your brand's personality. It's supposed to make your audience and clients feel like they are immersed in your brand.
Have custom social media graphics and templates that you can use over snd over again while maintaining brand consistency. It can be for any platform and format you already use!
Organize all your information in an eye-catching design that will showcase whatever it is you want to promote. This can also include other designs, such as signage, posters and brochures.
Obtain a fun and functional lead gen that is striking and makes your audience desire to give you their information in exchange. This will incorporate your identity for brand consistency.
Showcase any designs or products in a real-world application that is social media worthy. Mockups give life to your designs and products by presenting them in a way that viewers can see themselves using it and desire it.
Advertise your products, services or brand with graphics that are optimized for creating interest and awareness. Run your captivating ad designs on any platform and watch your leads increase.
Have a design for any document type you want to do: presentations, resumes, guides, digital products, books, menus, letters, etc. Create anything that will be a PDF and/or printed.
The possibilities are endless. Anything that you can think of is possible to bring it to life with design. This can even be designs in 2D or 3D. The sky is the limit, so if you can dream it, I can do it!
Pick and choose from the list above or provide your own tasks for me to design for you keeping brand consistency in mind. This is for those with a more flexible timeframe.
Come with a 4- or 8-hour's worth of design tasks for me to get done for you in one day! Check off a bunch of items from your to-do list that you've been putting on the back burner all at once.
Have me as your "in-house" strategic designer, who knows and understands your brand, audience and standards, within reach to work on your designs at a moment’s notice.
Magnetic Destinations offers a variety of affordable destinations. They provide authentic local guides because of their easy-to-use app. Since their target audience is adults in their middle age, they wanted their branding to convey a sense of nostalgia, while at the same time being inexpensive.
Zealand Athletics offers a selection of new retail locations with great prices. Their target audience consists of upper-class income. They wanted to convey a sense of high end, while at the same time being professional.
Alison was looking to commission a new logo design for her online beauty store. In addition, their print team needed the logo to print on their cosmetics, engraving, use on the storefront, and email. The previous logo was a simple font and wasn’t legible on the company’s social media profile pictures. She was looking for a logo that would be memorable and eye-catching.
The project was to create 2 different rocket badges using metallic and 3D elements. Once one was chosen, a few other varieties were created.
This was the first project where I fell in love with digital marketing and sparked the idea for the agency. It was for a digital media marketing class, where we had to create a brand from the ground up. The made-up product was a piece of technology (similar to an Apple Watch but better) that was attached anywhere on the body and that would read health traits.