Branding, Content Creation, Graphic Design, Social Media

Magnetic Destinations offers a variety of affordable destinations. They provide authentic local guides because of their easy-to-use app. Since their target audience is adults in their middle age, they wanted their branding to convey a sense of nostalgia, while at the same time being inexpensive. 

They preferred the logo to be a pictorial mark that would look good in the color white. The logo would be painted on the side of vehicles. and embroidered on the tour guides’ shirts. We took into account the company’s values and preferences to make sure it would work for all their planned uses.

The logo was created to resemble an older password stamp while communicating a sense of adventure.