We start by determining your audience and goals to build a strategy. From there, I'll design a website that aligns with your audience and objectives to create an experience unlike any other. In the end, you'll have a unique branded experience that converts your dream audience into big fans and advocates for your brand.
People buy from people they know and trust. And the best way they can get to know is by showing them who you are, the person behind the brand. Your website is the hub where your audience can get to know you, learn about your skills and see your work.
Your brand story is a very impactful and proven tool that you can leverage to convert your audience. Your website should tell that story that engages your visitors and leads them towards an end goal. It needs to be intentionally sprinkled around your website in order to be the most effective when converting leads into customers.
I always say, "All roads should lead to your website" because that is where you have the most control over your brand. Where your brand's personality and position can really shine. Your website is also where you can put everything you need to convert your audience in one place.
Your website is the place to display your offers and dive deep on why they should hire or buy from you. This is where you can build credibility by showcase proof that your offers solves their problems by sharing testimonials and your portfolio.
Your website should work as a "digital salesperson" for your brand. It should be strategically leading visitors down a branded path that converts them by the end. It should be a machine that continuously churns out leads or sales by consistently directing your audience towards particular actions you want them to take.
First, you'll have a questionnaire to fill out. This will help me understand the goals for your business and your target audience so I can have an idea of the type of strategy that we'll need to create.
We'll sit down for about two hours to have a deep dive discussion about your target audience and how they progress towards buying your services. This will help prepare me to create strategic solutions for each stage of their journey.
I'll create a comprehensive document detailing the benchmarks to aim for and a comprehensive plan for converting your visiting audience and leveraging storytelling techniques, such as your brand story.
I'll create the designs for each page of your website and present them in a mockup that you can scroll and click through to show the site's functionality and flow, while making sure they align with the approved strategy.
Next, I'll grab the approved website design and begin to build the site on Showit. Then I'll send you a link to review it and see if there are any final changes that need to be made. And begin the transferring process.
Then once we are all set and ready, we will publish and announce your new website to the world and watch as you convert your dream audience, who learns to trust you and reaches out to work with you.
And you may not have experience with your new website platform, so I'll provide you with all the access, training, and instructions, such as guides, video walkthroughs, and one-on-one sessions, showing you how to operate and edit your new website.
Get a quick, birds-eye view on how your website is currently working and where you can improve to reach your goals. You'll come out with actionable steps to help convert your visitors. In two weeks, you'll have your website vision defined and aligned to your goals.
Create a plan to optimize your website by creating strategic elements that will convert visitors. This contains audience personas, site goals, brand values, creative solutions, sitemap & more!
In addition to strategy, design and develop the pages that will integrate with the strategy into a website that converts your dream audience. This also includes design, development and training. This shapes to your business needs.
I created a brand identity and designed a website to attract new investors for Adruce Partnerships, a commercial real estate investment firm that acquires, finances, and manages multifamily properties. Their mission is to help everyday investors find the perfect properties to build their passive income portfolio.
I am currently in the process of creating a website based off the strategy to focus more on the patients and physicians, rather than the "technical stuff." I created a unique customer journey for any site visitor to "select their path" to have a custom experience on the website.
I developed a website strategy that highlights the benefits of joining the local society. The unique part of this project was working with the society's directory and planning a design around it.
A simple landing page and logo design to portray the start-up's CBD services without being explicit about it.