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Advertisement, Branding, Product Design

Alison was looking to commission a new logo design for her online beauty store. In addition, their print team needed the logo to print on their cosmetics, engraving, use on the storefront, and email. The previous logo was a simple font and wasn’t legible on the company’s social media profile pictures. She was looking for a logo that would be memorable and eye-catching.
Alison Cosmetics mostly sells skincare products and cosmetics that are all vegan. They are well known for their limited edition subscription box where they sell several of their best-selling cosmetics in a curated package.

The store uses mostly soft colors, ranging from pinks to purples, and they preferred to stick to similar tones in order for the store’s visuals to be consistent.