We'll do a dive deep into who your dream audience is and how we can reach them. Based off that, we'll determine how you can show up and present your business in a way that is authentic and drives conversions. By the end, you'll have all the tools you need to position your business as your audience's go-to for their problems and needs.
Your brand determines your business's personality and identity, so just like how you are unique, your brand should be like no other. You need to differentiate yourself in both the visible and invisible. In other words, your logo, the face of your company, should be unparalleled and your voice, the intangible, should be individual.
Brand strategy is just like the groundwork one does to build a house or a building. It needs to be firm and with the knowledge of how you're going to build on top of it. It is the plan, blueprint and tools you'll need to develop and run a successful brand that inspires your desired audience to take action and want your products or services.
Brand strategy helps determine exactly who your target audience is and how to connect with them by discovering who they are, how they think, how they buy, where they are, and what problems they have. It then takes this information and transforms it into actionable data and solutions that your audience can't ignore.
Brand strategy determines your personality and which storytelling tactics and techniques works best with that personality. It establishes all the storytelling elements you'll need that make up a framework for you to follow and use across all your platforms in a myriad of ways. It'll finally show you how to tell stories that captivates your audience.
If you are looking to target a different audience or to level up your business, brand strategy discovers and gives you the tools on how to best show up for your intended goals. It can examine competitors, to see what works and where you can differ. It'll show you how to stop your audience in their tracks and choose you above anyone else.
First, you'll have a questionnaire to fill out. This will help me understand the goals for your business and your target audience so I can have an idea of the type of strategy that we'll need to create.
We'll sit down for about two hours to have a deep dive discussion about your target audience and how they progress towards buying your services. This will help prepare me to create strategic solutions for each stage of their journey.
I'll create an in-depth document detailing your brand's new personality, creative solutions, and positioning along with a comprehensive plan for reaching your dream audience and leveraging custom storytelling techniques.
Once the document had been approved, you'll choose a design direction from 2-3 options to pursue for creating your brand's new identity. This is were we will choose colors, fonts, and a basic idea for your logo and collateral design.
I'll come up with a few concepts for your new logo and identity elements that you'll be able to choose from. We'll make any necessary alterations to make them align with the approved strategy.
Once the major elements and designs are established, I'll design any additional collateral that will complement your new brand identity. This can be social media graphics, an email signature, cards, etc.
Then once we are all set and ready, we will announce your new brand to the world and watch as you stand out to your dream audience, who gets inspired and reaches out to work with you.
Get a quick, birds-eye view of how your brand is currently working and where you can improve to reach your goals. You'll come out with actionable steps to reach your audience.
In just two weeks, you can have your entire brand vision straightened out and defined.
Create a strong foundation for your business by developing the strategic elements that will make up your brand. This contains audience personas, positioning, creative solutions, voice, & more!
In addition to strategy, design the creative elements that will integrate with the strategy into an identity that stands out to your dream audience. This also includes logos, colors, fonts, etc. This shapes to your business needs.
Alison was looking to commission a new logo design for her online beauty store. In addition, their print team needed the logo to print on their cosmetics, engraving, use on the storefront, and email. The previous logo was a simple font and wasn’t legible on the company’s social media profile pictures. She was looking for a logo that would be memorable and eye-catching.
Blobble Ceramics is an inventive, modern ceramics brand. Their artistic focus is on shape and color. The goal is to design a brand identity that is both artistic and functional, just like their pieces. They want their customers to feel nostalgic and inspired by the purchase of their product. Cool but not pretentious. Modern with a hint of retro.
Dreamlab Studios is a company that makes and distributes indie movies. They stand out because they are affordable and available in local shops. Their target audience is millennials. They wanted to convey a sense of experimentation, while at the same time being cinematic.
Magnetic Destinations offers a variety of affordable destinations. They provide authentic local guides because of their easy-to-use app. Since their target audience is adults in their middle age, they wanted their branding to convey a sense of nostalgia, while at the same time being inexpensive.
Zealand Athletics offers a selection of new retail locations with great prices. Their target audience consists of upper-class income. They wanted to convey a sense of high end, while at the same time being professional.
A fun project challenge of creating a personal brand for one of our favorite movie characters.